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Hawaiian Bros President & CEO On Building Bigger Opportunities
September 30, 2026


We’re focused on making every Hawaiian Bros restaurant stronger as we grow. President and CEO Scott Ford joined Nation’s Restaurant News to share how strategic marketing and operational improvements could help increase average unit volumes from approximately $2.5 million to $3.5 million.
- Operational excellence is helping our restaurants meet growing demand.
- Smarter, scrappier marketing can introduce more guests to Hawaiian Bros.
- Building capacity ahead of demand helps restaurants deliver a strong experience as traffic grows.
The goal is simple: create more opportunities for guests to discover Hawaiian Bros while helping each restaurant reach its full potential.