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How Hawaiian Bros Is Rethinking the Drive-Thru

October 7, 2026

We’re making the drive-thru experience faster and more convenient without losing the personal connection that defines Hawaiian Bros. QSR Magazine featured our approach to drive-thru innovation, from restaurant design and technology to the way our team serves guests.

  • 30 seconds at the window is the target we evaluate every day and every week.
  • Handheld ordering helps our team move into the line during busy periods and keep cars moving.
  • Dedicated pickup windows in newer restaurant designs separate digital and delivery orders from traditional drive-thru traffic.
  • AI-powered insights help us identify opportunities to improve performance while keeping hospitality human.