We’re expanding our Florida plans with Southern Rock Restaurants, an experienced multi-unit operator that chose Hawaiian Bros after evaluating a wide range of restaurant concepts. The 52-unit development agreement marks our entry into the Sunshine State and reflects the strength of our model as we grow nationwide.
- 52 Hawaiian Bros restaurants are planned across Florida over the next six years.
- Southern Rock brings significant experience, operating 169 McAlister’s Deli and 18 Dave’s Hot Chicken locations across 13 states.
- Four to six Florida locations could open in 2027, with Southern Rock planning to build one market at a time.
- 120 to 130 Hawaiian Bros restaurants are targeted nationwide by the end of 2027.
For Southern Rock, the decision came down to a strong operating model, experienced leadership and broad guest appeal—qualities that can help Hawaiian Bros thrive across new markets.